Personally I don't think so however I do think it should be treated a bit more like smoking whereby it can't be advertised quite so freely. As someone who works in marketing I actually admire Paddy Power for their advertising and promotional campaigns but I do think it's a little too 'accessible' for want of a better word. Gambing companies can advertise on billboards and during sporting events which can be seen by anyone, including children. I also don't like the 'bet in play' stuff that appears during half time etc. It encourages irresponsible gambling in my opinion. I'm usually quite 'libertarian' in these matters but if something is for over 18's only the advertising should be also.