I for one think FirstGroup really missed a trick, when they didn't put big faces on their buses. I wouldn't hesitate to use public transport if every vehicle had a name and a big face. It would be doubly good if they got into scrapes and had adventures. Like, if you were late for something, you could say, "Sorry I'm late - Bertie had to make a detour, because Thomas got stuck in a snow drift. I don't know what time I'll be in tomorrow because he's challenged Thomas to a race."